After a few-year hiatus from big road trips, we took off across country. It was the longest road trip either of us had ever taken—23 days and 6,400 miles across the southern US, up the California coast, and back across mid-America.
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- Content marketing 3
- Travel 2
- UVP 1
- YouTube 1
- basic 1
- communications 1
- customer survey 1
- email basics for beginners 1
- email marketing 1
- facebook ads 1
- facebook boosted posts 1
- first steps 1
- inbound marketing 1
- keyword optimization 1
- landing pages 1
- new website 1
- non-profit 1
- non-profit marketing 2
- online video 4
- postcards 1
- rebuild website 1
- seth godin 1
- small business digital marketing 2
- social media 3
- storytelling 2
- survey monkey 1
- unique value proposition 2
- uvp 1
- video marketing 2
A series of explainer and testimonial videos for an upcoming Asheville Retirement Community.
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A light-hearted, quick video, promoting coffee mugs for The Big Alaska Show.
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Perry first created this arrangement and played it at Merri and his wedding in 2010.
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Pack Up & Go plans surprise trips for people wanting an unexpected adventure. We recently had them set up a “mystery” road trip for us, and we were thoroughly delighted. The video recounts the trip and my marketing thoughts.
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To get the most from each social media post, video, paid ad, or email blast, promise to solve a problem or address a pain point, and deliver on that promise in a focused, dedicated landing page on your website.
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How to craft your Unique Value Proposition as a believable promise of value to your customers that sets you apart from your competition.
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Do you know the difference between simply boosting your Facebook posts and running Facebook ads? Ads cost no more than boosts, but they’ll almost always perform better, hands down. Here, we’ll explain and compare both.
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Postcards—yes, postcard marketing. In today’s digital marketing world, they can drive home your online strategy. And, postcards stand out in your physical mailbox, since advertisers have mostly abandoned them. And, there are some new wrinkles.
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Is your website dead in the water? If so, it’s time to review and reset your entire digital marketing effort—top to bottom. But, should this be something you tackle it yourself? Consider all that goes into it, and then decide if you might want to bring in expert help.
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