Digital marketing insights, ideas, and tips
for business and non-profits
As a small business person, are you making marketing videos yet? If not, is it because it seems too hard? I want to change your mind about that in this video. I’ll walk you through the 3-step process of how to make and post your own videos to get measurable results.
Read MoreAs a small business person, are you making marketing videos yet? If not, is it because it seems too hard? I want to change your mind about that in this video. I’ll walk you through the 3-step process of how to make and post your own videos to get measurable results.
Read MoreSometimes, new marketers can get ahead of themselves—tempted to jump into advanced tactics, without building a good foundation and full understanding of how things mesh together for a sound digital marketing strategy. Here are 7 power moves you can make at very little cost.
Read MoreIn this 1-minute video, see how at least 16 digital marketing tactics can be deployed to achieve your goals.
Read MoreIt may seem counter-intuititve, but effective marketing for a non-profit and a for-profit business are usually much more alike than they are different.
Read MoreA story, told well, is potent. But what’s the secret sauce to “told well from a marketing perspective”?
Read MoreA promotional announcement, or worse, an entire campaign can quickly go off the rails, if you
aren’t clear about your purpose, or
your attention to creative aesthetics, you lose sight of your purpose.
It’s your choice: react to and service clients’/customers’ requests, or pick yourself and generate something from thin air—for your clients or for yourself. Not necessarily either/or, but keep your options open.
Read MoreSeth Godin: “given the choice, the purest form of marketing starts from scratch and that if you are an ad agency, your big win is to let your clients have you sit in on the product development meetings.”
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