To get the most from each social media post, video, paid ad, or email blast, promise to solve a problem or address a pain point, and deliver on that promise in a focused, dedicated landing page on your website.
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Do you know the difference between simply boosting your Facebook posts and running Facebook ads? Ads cost no more than boosts, but they’ll almost always perform better, hands down. Here, we’ll explain and compare both.
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“Build it and they will come” just won’t cut it with online video. Perched on your YouTube channel or your Web site, waiting for people to find your video through organic search is a surefire way to test your patience if you're expecting a bump in views or inquiries.
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