To get the most from each social media post, video, paid ad, or email blast, promise to solve a problem or address a pain point, and deliver on that promise in a focused, dedicated landing page on your website.
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- Content marketing 3
- Travel 2
- UVP 1
- YouTube 1
- basic 1
- communications 1
- customer survey 1
- email basics for beginners 1
- email marketing 1
- facebook ads 1
- facebook boosted posts 1
- first steps 1
- inbound marketing 1
- keyword optimization 1
- landing pages 1
- new website 1
- non-profit 1
- non-profit marketing 2
- online video 4
- postcards 1
- rebuild website 1
- seth godin 1
- small business digital marketing 2
- social media 3
- storytelling 2
- survey monkey 1
- unique value proposition 2
- uvp 1
- video marketing 2
How to craft your Unique Value Proposition as a believable promise of value to your customers that sets you apart from your competition.
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Do you know the difference between simply boosting your Facebook posts and running Facebook ads? Ads cost no more than boosts, but they’ll almost always perform better, hands down. Here, we’ll explain and compare both.
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Postcards—yes, postcard marketing. In today’s digital marketing world, they can drive home your online strategy. And, postcards stand out in your physical mailbox, since advertisers have mostly abandoned them. And, there are some new wrinkles.
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Is your website dead in the water? If so, it’s time to review and reset your entire digital marketing effort—top to bottom. But, should this be something you tackle it yourself? Consider all that goes into it, and then decide if you might want to bring in expert help.
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As a small business person, are you making marketing videos yet? If not, is it because it seems too hard? I want to change your mind about that in this video. I’ll walk you through the 3-step process of how to make and post your own videos to get measurable results.
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As a small business person, are you making marketing videos yet? If not, is it because it seems too hard? I want to change your mind about that in this video. I’ll walk you through the 3-step process of how to make and post your own videos to get measurable results.
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Sometimes, new marketers can get ahead of themselves—tempted to jump into advanced tactics, without building a good foundation and full understanding of how things mesh together for a sound digital marketing strategy. Here are 7 power moves you can make at very little cost.
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In this 1-minute video, see how at least 16 digital marketing tactics can be deployed to achieve your goals.
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“Build it and they will come” just won’t cut it with online video. Perched on your YouTube channel or your Web site, waiting for people to find your video through organic search is a surefire way to test your patience if you're expecting a bump in views or inquiries.
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